Survey: More Confusion about Cloud

Too Much Confusion about CloudThere’s a considerable amount of evidence piling up that indicates there’s way too much confusion about the Cloud out there.  And here’s some of the latest evidence: in the form of a survey from Hubspan, a company that performs application integration and provides app hosting.

First the survey’s good news: more than 60% of the companies polled by Hubspan said cloud computing was a strategic direction. Thirty-six percent had at least one SaaS or cloud-based application, and another one-quarter planned to move a business application to the cloud. Only 13% had no plans to add a cloud or SaaS-based project.

Yet nearly one in four had not yet moved into cloud computing. And why do you suppose that is? The top reason given: they were unclear on the potential benefits of cloud computing.

In an article I read about the survey, one analyst wondered whether the IT folks polled were “living under a rock.” But then he quickly added that he doesn’t think it’s likely that the tech folks haven’t heard of the cloud. That would be highly unusual. It’s probably more that they can’t figure out how it will benefit their own organizations.

Indeed, without realizing it, these people may have already run cloud projects, for example a one-off marketing event or DR, the article says.   I don’t doubt that one bit, given the pressure from CIOs to investigate and try the cloud or implement some cloud-run app.

To limit confusion about the cloud, my advice is to try and avoid what’s merely hype and instead get the facts from the many whitepapers and surveys that exist about the cloud. This information gives credible information on both benefits and risks.

Monitis also offers an interesting research document on how cloud-based monitoring works. Check it out, because many of the enterprises and small businesses that are embracing the cloud are also signing up for 24/7 monitoring to protect their cloud investment!

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  • Dear Don,

    Thanks for this great post. As a cloud vendor in the IaaS space, we see two main sources of confusion. The first is ‘cloud-wash’. Namely companies that don’t really have cloud products marketing them as cloud computing. This causes confusion and disillusionment with many potential cloud customers as when they investigate they can’t see many new advantages (for obvious reasons!!).

    The second source is cloud vendors themselves. Many are trying to create their own proprietary standards and definitions often for existing well understood concepts (IP addresses are a great example of this!). This all adds noise and distracts from the core value proposition that the cloud has to offer.

    The good news is that greater competition will lead to less obfuscation by real cloud vendors and over time understanding of what is and isn’t actual cloud computing will increase.

    Best wishes,


    P.S. We definitely agree that server monitoring is a must for mature cloud infrastructure set-ups that want to take advantage of the scalability inherent in the cloud.