ROI of Web 2.0

Skittish about Web2.0 social networks like Facebook or Twitter running as business apps at your company? Of course. It’s understandable that you might. After all, chances are your company has policies that forbid employees wasting time on the web doing things like updating their Facebook homepages and shouting out to friends via 140 characters.

But, when you consider the return on information (ROI) of these tools, you may change your mind. After all, Web2.0 tools increase knowledge-sharing efficiencies, and isn’t that something every company wants these days?

I read that some government agencies—among the first to ban Web2.0 tools years ago—are now using them and benefiting greatly. The CIA, for instance, in 2005, launched Intellipedia wiki – a collaborative information-sharing wiki built with several levels of security. Its most top-secret network has nearly 60,000 users and 45,000 wiki pages. “We may never know just how vital Intellipedia is to global security,” according to a recent article on the ROI of Web2.0.

The Marines, too, are in the game, with their own Facebook page and internal social network tools.

It’s clear to me that if even government agencies – home to so much sensitive information – are embracing social networking and other Web2.0 tools these days, they must have figured out that the return on information is worth the risk. Have you considered the ROI of Web2.0, and how is it working for you?

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