Improving your HTML performance is a key factor in the success of your website. There are certain factors that you need to be aware of when it comes improving your HTML code to optimize your website, and ultimately gain a better conversion rate.The latest HTML5 will improve the functionality of your website and make it easier for websites to read it.
1. Profile your web pages to find the culprits.
2. Reduce the size of your images by saving them on the right format.
The three common web image formats are JPEG, GIF, and PNG. It is important for you to learn about the optimal for the images you use on your website, especially if you use a lot of images. JPEG format are best for realistic photos that have smooth gradients and color tones, while images such as charts and logos that have solid colors are more suited for the GIF or PNG formats. Although similar PNG formats produce smaller file sizes than the GIF format.
Minifying a file simply means that you will reduce the size of these files by getting rid of unneeded characters from your source code. These unwanted characters include tabs, spaces and source code comments. When this is done, a chunk of source code could become as little as one line.
5. Reduce HTTP requests with CSS sprites.
You can reduce HTTP requests by combining multiple images on your web page. CSS sprite features the combination of smaller images into one large image. Use CSS to position the images correctly. The correct image is displayed by adjusting the background-position CSS attribute.
The web-based tool CSS sprite generator allows you to upload images to be combined, and it outputs the CSS code or background-position attributes to render the images. You can also choose to do the combination manually.
6. Reduce file sizes with server-side compression.
Compressing page components will allows for optimization. You will need to pay keen attention here as it can be tricky if you are using a shared web host that does not already carry out this function. Compressing objects on a page is similar to zipping large files. You can simply install a compression application to your dedicated server if you use one or if you have a VPS.
8. Consider unloading some of your site assets and features to third-party web services.
This will significantly reduce the amount of work your web server does. Sites such as Feedburner can be used to handle your RSS feeds, and Flickr for serving your images (be sure to inform yourself on the implications of doing so). Unloading to other sites will allow your server to handle just the serving of CSS, CSS image backgrounds and HTML functions. This will improve the response time of your web pages.
9. Plan out an optimal web page structure with an appropriate tool.
You can use tools such as Cuzillion to experiment with the configurations of your web page structure so that you can see its optimal structure. Use the tool to stimulate your page structure, then do some tweaking to see if its performance can be improved by moving things around.
10. Conduct regular monitoring of your web server performance and create benchmarks consistently.
Your web server carries out the brain function of your operation as it receives and sends HTTP request and responses to the right users. It also serves all the components of your web page. Any short fall in the performance of your server will greatly affect your websites performance.
There are remote tools such as HTTPWatch and Fiddler you can use to monitor HTTP traffic. These tools will highlight troublesome areas that you need to address. Benchmark before and after each change you make to your website as this will allow you to observe the effect of these changes. Change your web server if your site traffic grows beyond its capabilities.