Hooray! Cyber Monday capped off a week of holiday shopping that saw more Americans choose online purchases than doing it the old-fashioned way, that is, going to the mall.
A Wall Street Journal article quoted comScore.com estimates showing a 15% gain in Cyber Monday sales from a year earlier — from $913 million last year to $1.1 billion. No wonder, Cyber Monday discounts were huge, such as the Toysrus.com 60% discount and plenty of free shipping offers. How about a 47-inch TV at Amazon.com for $599? In the article, Amazon reported that that item was sold out by Monday morning.
While online shopping is still just 8-10% of total U.S. retail shopping, it behooves website owners who want to keep profiting during the holidays to make sure that their sites are up and running and customers have a pleasant experience.
How do you do this? Choose a web monitoring service that can work non-stop and doesn’t have to depend on whether your server is up or down to gain access (because it uses the cloud). A few other important features to look for in a monitoring service:
– a quick and easy solution that you can start up fast and get working quick
– a service that lets you start small (e.g. transaction monitoring) and ramp up when you want to monitor more (e.g. transaction monitoring plus cloud monitoring plus website traffic monitoring, among other things)
– fast notifications of downtime or other problems through email, phone, instant messaging, Twitter, URL callback and other means (You’re covered; trust me!)
Have a happy holiday sales season, and make it even happier by ensuring you’re always up and running and your website apps are working and making customers smile!