Let’s face it, in today’s digital world the customer is number one. The growth of emerging markets and the tsunami of changes in recent years have made consumers smarter, better informed, and savvier about technology than ever before. Through mobile, cloud, and Big Data capabilities, consumers now are able to find the best products and services instantly. Business owners today realize also more than ever that to retain their competitive advantage they need to focus on keeping their network and applications running optimally at all times.
Keeping your infrastructure running smoothly in large part depends on the performance of your underlying server. If your server is out of order then your applications will suffer and if that happens then it hits your bottom line.
Server Monitoring is about ensuring that your server environment is capable of hosting your applications smoothly and without any service interruptions. It is comprised of resources like CPU Usage, Memory Consumption, Disk I/O, Network, Hard Drive Usage, and Bandwidth and so on. The basic premise of server monitoring is to catch performance issues before they cause any harm to your website.
Again, it’s all about the customer. Customers are in a hurry today. Encountering a downed website is pretty much the end of any customer engagement. They’ll simply go somewhere else. Having a robust server monitoring strategy in place is the best way to ensure the end-user experiences is as optimal as possible.
But having a server monitoring strategy in place is one thing, making sure you’re getting the most out of it is another. Websites are critically important to the success of business today; they are the digital storefront where customers determine whether they like you or leave you. Therefore, why settle for less than optimal monitoring when you can have minute by minute eyes on your infrastructure? Monitoring frequency has to do with the pace at which your website performance provider pings your environment to see if everything is working properly. With these points in mind, let’s breakdown the 5 essential reasons why you need to adopt 1-minute frequency checks for your server monitoring strategy.
1. Prevents Unnecessary Downtime
In today’s competitive environment your server monitoring strategy must be integrally tied in with customer experience. You need to understand the behaviors that influence site visitors to become paying customers. For example, if you had a brick-and-mortar business you wouldn’t have a dirty store, poorly stocked shelves, and grumpy assistants and then expect customers to stick around. The same holds true for your online business. It is incumbent to know when there’s a problem with your site as soon as possible to avoid downtime and lost revenue. Statistics show that customers tend to abandon a website that hasn’t loaded within 3 seconds. Basically this means you only get one chance to interest a visitor; if that visitor happens to see that your site is buggy (slow performance, frozen screens, or what have you) the chances are slim they will ever come back.
2. Customers Deserve It
If you really believe your website is a valuable asset and represents the digital signature for your brand, then you should be monitoring it every minute of the day. Perhaps ask yourself the question this way: do your customers deserve anything less than minute by minute frequency monitoring? By the same token, wouldn’t you be best served by the peace of mind in knowing the system will provide alerts to any performance issues in real-time as they happen?
3. Low Cost
Industry experts suggest that downtime can cost as much as $7900 per minute. That’s a staggering $474,000/hour! Obviously, a downed website results in significant amounts of lost revenue not to mention frustrated customers. So how much would you be willing to pay to guarantee no downtime for your customers? Would it be worth $15 a month? That is very little cost for the peace of mind of knowing that you’ll be alerted the instant a performance issue arises.
4. Continuous Monitoring
There are five major monitoring metrics that you need to keep an eye on in order to avoid bottlenecks and server performance issues: physical disk, memory, process, CPU, and network. If these metrics ever exceed their thresholds your web server or application can become slow, buggy, or can even crash. This is why it is important to establish a reliable baseline for polling your environment. If you set the server monitoring frequency to only five minute, this may provide too much elapsed time to really spot the pattern of any recurring issues fast enough to take action. For example, a couple seconds long spike in traffic represents less than 1% of a five minute polling cycle. Even though this could significantly impact business operations and communications, the anomaly won’t be caught so easily if the monitoring frequency is set to occur every 5 minutes.
5. Preserves Company Reputation
Remember, the reputation of your company and brand depends on avoiding unexpected downtime, outages, or other hiccups. The purpose of server monitoring is all about keeping your network health and performance in top shape by addressing these issues head-on. A robust monitoring strategy will provide instant updates to all aspects of your infrastructure – CPU usage, memory, disk storage, I/O, bandwidth, and more – while empowering you to quickly identify potential issues and keep downtime to a minimum.
But if you have all that going on and are still only monitoring your website every 30 minutes, then it’s not serving your monitoring purposes very well – pun intended! At the end of the day, 1-minute frequency checks on server monitoring is all about keeping your customers happy and preserving your company’s bottom line minute by minute, around the clock.