Most of us have to go back to work the Monday after Thanksgiving. But it appears that a lot of people may be using that time to shop, too.
I read an article about a new survey that shows more people plan to shop on what’s known as “Cyber Monday,” the Monday after Thanksgiving, than on Friday, the traditional huge holiday shopping day (which is the day after Thanksgiving). In the survey, 45% planned to shop Cyber Monday, versus 37% who planned to shop on Black Friday. Last year, figures show that online sales brought in $887 million in online shopping sales on Cyber Monday versus $595 million on Black Friday.
Still, more money will be spent on Black Friday, says the survey: respondents plan to spend an average $353 that day versus an average $233 per person for Cyber Monday.
It makes sense to me that Monday will be a busy shopping day, especially for online sales. Who wants to wake up early after Thanksgiving Day to wait on a line outside a WalMart or Apple store? Not me.
If you have an online business, it also makes sense to keep your transactions monitoring activities going all holiday season long — especially Web Load Testing — to ensure that you can handle the load of increased traffic.
In short, my advice is: stay on guard all season long — because as I’m fond on saying on this blog — you’re competition is merely a click away.