So far in this series we’ve discussed both HTML5 and Native as major frameworks for mobile application development. The debate still continues to generate more heat than light. But there is a third, and arguably more appealing, way known as Hybrid, which has gained considerable traction in recent years as the “best of both worlds” alternative between the HTML5 and Native conundrum. Let us take a closer look under the hood of Hybrid to see what it is and why it provides an interesting alternative to the other approaches.
Why Hybrid is Becoming the “new Native”
Takeaways for the Business Leader
An indication of the rapidly growing popularity of Hybrid apps came when Gartner announced earlier this year that Hybrid apps would comprise 50% of the mobile market by 2016. And it’s not hard to figure out why. Consider some of the major advantages of a Hybrid approach to app development:
- Offers the promise of a “write once deploy everywhere” cross-platform approach.
- Best of both worlds, leveraging portability and cost savings of HTML5 technologies with rich Native features (geolocation, camera, accelerometer).
- Hybrid apps are downloaded from an App store, stored on the device, and launched just like a Native app.
In the preceding articles we have discussed the three most commonly discussed approaches to mobile application development. While there are pros and cons of each approach, if one had to vote a strong argument could be made why Hybrid provides the best overall solution. But we’ve also argued so far that this binary “one-size-fits-all” approach misses the mark. The decision process behind the development of a clear mobile strategy has to be clearly and carefully formulated. There is simply too much at stake to reduce an organization’s mobile strategy to one overarching framework, as many pundits have tried to do.
In the next article we intend to develop this subject further and describe why an “all of the above” approach offers the most complete mobile strategies framework for the digital market today.