Google’s New Web Operators: Its own DNS

Remember the image of the Ma Bell telephone operator, red nails, lipstick and counting the minutes until her next cigarette break, sitting on a stool, amid a line of fellow operators, plugging cables into a main switch board to connect a caller in New York with somebody in California?

Well, you might say that that old image is akin to today’s Domain Name System, or DNS. The tech is what ISPs use to convert easy-to-remember domain names — into the unique Internet Protocol (IP) numbers — that computers use to communicate with one another.

Well, now Google is carrying on the tradition of the old switchboard – and for the cloud. Google recently launched its own public DNS resolver called Google Public DNS. Its goal: to make web computing faster for its legions of search engine, homepage, email and cloud app users.

On its blog, Google explained: The average Internet user ends up performing hundreds of DNS lookups each day, and some complex pages require multiple DNS lookups before they start loading. “This can slow down the browsing experience.”

Google knows that speed, among other things like reliability and security, matter to Internet users. The company is providing detailed instructions to the web-savvy on how to set up Google Public DNS on their computers – that is, those comfortable enough to make the switch (Hey, isn’t this a microcosm of the whole issue of moving apps and databases on the cloud?).

Google plans to share users’ experiences with the broader web community and other DNS providers. And it says the DNS will “benefit users worldwide while also helping the tens of thousands of DNS resolvers improve their services, ultimately making the web faster for everyone.”

I welcome this news – which I think will make cloud computing and service providers, like monitoring services, faster, more reliable and, ultimately, more appealing to businesses!