In this final segment, we want to focus on the major points covered throughout this series and crystallize some key takeaways. Hopefully, what becomes clear in the process is that viewing emerging technologies through the prism of the Nexus of Forces can provide significant value for business leaders. By adopting these recommendations, CIOs and CTOs can ensure that they place their organizations on the road to competitive advantage and success in today’s global digital market.
Deriving Business Value from the Nexus of Forces
If there is one overriding takeaway from this series, CIOs and CTOs absolutely must understand how the Nexus of Forces – Social, Information, Cloud, and Mobile – are transforming the home, business, and society on multiple levels. In order to foster growth and drive value in today’s competitive digital global economy, business leaders absolutely need to understand, adopt, and build strategies around the key emerging technologies represented by the Nexus.
In the following we attempt to recap the main points covered throughout this series:
Social – Customers speak to brands and so it’s imperative to build a social media strategy to gain 360 degree insights and drive growth. Companies must also adopt the latest VoiP tools and collaboration technologies, such as Telepresence, to foster connectivity in the digital market place.
- Information (Big Data) – Data is now a global asset and is becoming a huge driver of business revenue. Build your analytics capabilities and hire talent quickly to keep a competitive edge in this transformational and fast-paced market.
- Cloud – Business leaders cannot afford to ignore the cloud for fear of security, costs, or governance issues. Migration to the Cloud can begin with a simple document file-sharing implementation, but some movement must happen to stay relevant and competitive.
- Mobile – With increasing adoption of global smartphone sales and BYOD, mobile is quickly becoming the PC of choice. Businesses leaders must take deliberate steps to adopt strategies around this market, starting with a clear BYOD policy.
As a final parting thought, we can see that the choice is clear when it comes to the Nexus of Forces: CIOs and CTOs who leverage this paradigm and actively adopt these new emerging technologies will firmly plant their organizations on the road to business success and growth. Conversely, those who ignore these strategies and innovations will not only imperil their company’s future but most likely in the end will find themselves without a job.
Choose wisely, think strategically, adopt carefully, run strong, and win!