In our previous article, which you can see here, we examined the reasons why you need to be monitoring your ecommerce site on a very high level and perpetually. Today we will identify the specifics of what needs to be monitored.
Up-time HTTP – Obviously the most critical item to monitor is your websites up-time. If it is down you have zero chance to attract customers and instead will lose customers as they either get frustrated or assume you are no longer in business. It is also critical to make sure you are monitoring your website from multiple locations around the world so that you can be assured that all potential customers can reach you and reach you quickly and easily. If you have specific target markets make sure that you have monitors in place from those locations especially. Also make sure that your site is monitored on a frequent basis and that there is an efficient notification process so that you find out virtually immediately of any issue, regardless of whether it is global or regional.
Full Page Load – In addition to making sure your customers reach your site it is important that you assure yourself that they have a smooth and pleasant visit. One of the best ways to make sure this is the case it to always be aware of the fact that your full web-page loads quickly and completely for everyone. Statistics show that if your page is building slowly clients will get frustrated and all too often leave and look for a supplier that is a more pleasant experience for them. It is not as critical as uptime monitoring and therefore you can have this Full Page Load monitoring run a bit less frequently than the uptime test.
Transaction Performance – Now that you have the customer on your website and the page is loading quickly for him you want to make sure that ALL transactions he performs are completed efficiently and quickly. This can be accomplished by monitoring transactions such as; catalogue browsing, site searches for specific items, shopping cart placement, currency tallies and of course the actual purchase. Just as in a traditional brick and mortar store you want to make sure your customer can find what he is looking for easily and quickly and has a smooth process from the moment he enters until the moment he completes his purchase.
SSL Certificate – As a web based shop you of course will have your SSL Certificate and want to monitor its’ validity as well as its’ expiration date. This Secure Sockets Layer is critical for being able to not only communicate but to provide the required cryptographic security that is needed to provide the appropriate security of your clients’ communications. When this monitor is set it will test it and as stated above, should warn you of when the certificate expiration date is approaching.
Additional monitoring that you may want to consider are web traffic monitors, vulnerability scanning and DNS. By taking these additional monitors you will increase your view of not just how efficient your site is running but also accumulate valuable information regarding traffic volumes and risks you may be experiencing or be exposed to.